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USIL
The “S” that holds it all together.
USIL is one of Peru’s leading educational institutions, with a family of institutions in Peru and abroad. After a long strategic process and many explorations, the strongest answer was to keep the “S” from the previous logo: the market already knew it, and it gave every institution one shared element. Around it, we built a flexible visual system that keeps each institution distinct and the whole recognizably USIL.