07

Casa Andina

A window onto the Andes.

Casa Andina asked us to bring order to its brand architecture. Our strategic work led to a broader diagnosis: the brand needed to mature. Casa Andina began with a single three-star hotel, and its identity had to grow with the company it had become. We organized the offering into three categories, Premium, Select and Standard, so guests could choose with ease. We then designed a new identity inspired by Andean houses. The answer was already in the name. Casa Andina means “Andean house,” and the trapezoid is the most common and iconic shape of one, seen in windows of archaeological remains and modern buildings alike. Making it the brand’s central element ties the hotels to the history and architecture of the region.

It was a pleasure to work with a team that was deeply committed and had a clear vision: authentic Peru, the desire to explore the country, and a service with “buena onda” always present.

Concept and creative direction: Himi Saito, Richars Meza | Strategic planning: Luben Petkoff Casa Andina team: Juan Stoessel, Alfredo Perez-Costa, Lorena Adum Abdala.